CeraVe: Michael CeraVe – Super Bowl 2024
Brand
Date
Feb 2024
Description
CeraVe leans into deadpan humor for its Super Bowl 2024 campaign, featuring actor Michael Cera in a comedic narrative centered on the brand's Moisturizing Cream. The commercial follows a mock-documentary style, tracing the actor's whimsical and hyperbolic claims about his connection to human skin. The execution utilizes a live-action technique, moving through diverse settings from massage therapy rooms to outdoor rock climbing locations. Produced by PRETTYBIRD US with creative direction from Ogilvy PR North America and BPCM, the project balances commercial product integration with character-driven action.
Style
Documentary, Humorous, Horizontal, Action
Techniques
Natural light
Industries
Color
Off-White
Charcoal
Background
White Seamless
Context
TVC / TV Commercial
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