CeraVe
The New Face of Legs
Brand
ProjectThe New Face of Legs
Date
Jun 2026
Description
CeraVe centers its latest skincare campaign, The New Face of Legs, on the daily ritual of athletic care. Featuring a male basketball player in a locker room setting, the film focuses on the application of moisturizer to tattooed legs, emphasising skin texture and hydration through a clean, live-action approach. The commercial, produced by OBB Media, maintains a warm and consistent aesthetic throughout. It highlights the intersection of sports culture and personal maintenance, framing the product within an authentic locker room environment.
Style
Horizontal, Commercial, Warm, Clean
Industries
Skincare
Context
TVC / TV Commercial
Associated creatives
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