Armani Exchange
Armani Exchange's clean commercial fashion and denim campaigns across high street apparel
Featured Armani Exchange projects
This week's top Armani Exchange projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Armani Exchange · Armani Exchange denim
Armani Exchange presents a fashion campaign spotlighting its latest denim collection. Shot by photographer Mitchell O'Neil, the series features model Lila Pankova in a sequence of studio portraits that emphasise the tactile quality of the apparel and the clean lines of the design. Fashion editor and stylist Marc Goehring curates the wardrobe, opting for a monochrome aesthetic that focuses on the interplay between dark denim textures and structured silhouettes. The campaign utilises a minimalist studio setting and natural light to maintain a consistent visual rhythm throughout the vertical editorial assets.
Project Armani Exchange · A|X Armani Exchange monogram
Armani Exchange presents a new fashion campaign highlighting its latest monogram collection, captured through a series of portraits. The work features model Lila Pankova in a minimalist studio environment, focusing on clean lines and neutral tones to showcase the apparel's texture and silhouette. Photographer Mitchell O'Neil utilizes even, natural light to maintain a commercial aesthetic across the series. With fashion styling by Marc Goehring, the imagery integrates structural elements like tailored blazers and layered knitwear. The production team included hair stylist Yuri Napolitano, makeup artist Luciano Chiarello, and manicurist Elena Stepaniuk to finalize the polished look.
Project Armani Exchange · A|X SS25
Armani Exchange presents its SS25 campaign, a fashion editorial series captured by photographer Mauro Maglione. The production highlights the season's denim-focused collection through a clean, commercial lens, utilizing a mix of high-contrast studio lighting and natural light to define the silhouettes. With fashion editing and styling by Marc Goehring, the campaign features models Adrian Planas and Zhuocheng Fu set against architectural studio backdrops. The visual language relies on angular white compositions and vibrant lime green accents, supported by hair styling from Yuri Napolitano, makeup by Luciano Chiarello, and set design by Viola Vitali.
Project Armani Exchange · Armani Exchange S/S 2025 Campaign
The Armani Exchange S/S 2025 campaign presents a series of studio portraits that highlight contemporary streetwear and high-street fashion silhouettes. Shot by photographer Thue Nørgaard, the imagery leans into a minimalist aesthetic, utilizing a stark white architectural backdrop punctuated by bold, graphic black geometric panels. Fashion editor and stylist Marc Goehring curates a monochromatic wardrobe, focusing on layers, structured outerwear, and textures. The visuals, enhanced by hair styling from Claire Grech and makeup by Patrick Glatthaar, maintain a clean, editorial finish through crisp studio lighting. The collection prioritizes a coherent visual identity, balancing casual layered outfits with sharp, tailored ensembles.
Project Armani Exchange · AX FW'26
Armani Exchange captures a clean, editorial look for their FW'26 fashion campaign. Photographed by Mark Luckasavage, the project highlights a casual streetwear aesthetic with sharp, direct lighting. The series features model Nelson Gariba, with fashion styling by Bianca Raggi. The look is completed by hair styling from Yurina Politano and makeup by Arianna Campa, leaning into the collection's focus on varsity-inspired layering and neutral studio tones.
Project Armani Exchange · Different fits. Same attitude.
Armani Exchange presents 'Different fits. Same attitude.', a fashion campaign spotlighting the brand's latest denim and casual menswear collections. The imagery leans into a clean, minimalist aesthetic, utilizing a plain white studio backdrop to focus attention on apparel texture and garment construction. Photographed by Jim C. Nedd, the campaign features model Li Cheng Yuan alongside a group of models to demonstrate various fits. The execution relies on a commercial style, characterized by soft lighting and a straightforward approach to styling. Fashion editor and stylist Anna Carraro oversaw the wardrobe, blending layers of denim, utility jackets, and casual staples to create a cohesive look across the series.
Project Armani Exchange · A/X S/S 26
For the Armani Exchange S/S 26 campaign, the creative team leans into a high-key, contemporary aesthetic that breathes fresh energy into the brand’s storied legacy. Captured through the lens of photographer Shahryar Nashat, the imagery thrives on a deliberate interplay between minimalist studio structures and a vibrant, chromatic color palette. The campaign oscillates between editorial minimalism and a polished commercial approach, utilizing studio strobe lighting to emphasize the crisp textures of denim, branded waistbands, and lightweight seasonal knits. Stylist Marc Goehring curates a look that feels both effortless and intentionally raw, foregrounding the distinctive tattoos and platinum-dyed hair of the talent, including models Chenyin Qi, David Gimeno, Matteo Sinet, and Noah Hanes. The project feels elevated by the precision of set designer Afra Zamara, whose work with soft-gradient backdrops in punchy pinks, limes, and oranges creates a cinematic depth that anchors the figures within the frame. By balancing natural light techniques with sharp artificial lighting, the series achieves a cohesive, rhythmic energy. Whether focusing on intimate close-ups or group lifestyle shots, the collection functions as a masterclass in modern fashion photography, demonstrating how simple, clean garments can be transformed into a bold statement through careful composition and a focused, youthful attitude that resonates across the luxury fashion industry.
Project Armani Exchange · Less Effort. More Confident - SS26
For the SS26 Less Effort. More Confident campaign, Armani Exchange embraces a bold, youth-driven identity that recalibrates the luxury fashion house's visual language for a new generation. Captured through the sharp lens of photographer Shahryar Nashat, the collection leans into a vibrant, high-key aesthetic that prioritizes energy and modernity. The campaign utilizes a mix of studio strobe lighting and crisp natural light to frame models David Gimeno, Matteo Sinet, and Noah Hanes against saturated, candy-colored backdrops of pink and turquoise. Stylist Marc Goehring curates a narrative of relaxed confidence, pairing classic branded waistbands and logo-heavy essentials with a sense of effortless, contemporary ease. The visual direction is bolstered by the meticulous work of hair stylist Yuri Napolitano and makeup artist Luciano Chiarello, who lean into natural, editorial minimalism to let the subjects' distinct personalities—and the brand's unmistakable graphic identity—take center stage. With set design by Afra Zamara, the series reads as an elevated take on lifestyle commercial photography, balancing the brand's heritage with a surreal, technicolor edge. By focusing on clean lines and a youthful, rebellious spirit, the SS26 imagery bridges the gap between high-end editorial refinement and accessible, street-ready appeal. Ultimately, the campaign serves as a masterclass in modern luxury fashion, effectively utilizing live-action techniques and structured compositions to define the new, confident direction for the Armani Exchange label.
Project Armani Exchange · F/W 2025
Armani Exchange's F/W 2025 collection features a series of studio lookbook portraits captured by photographer Matteo Giachetti. The campaign leans into a clean, minimalist aesthetic, prioritizing a focus on garment construction through consistent, high-key studio lighting. Across both full-length portraits and close-up shots, the imagery presents a mix of casual streetwear and structured outerwear, ranging from diamond-quilted puffer jackets to utility-inspired button-ups. The compositions utilize a stark white seamless backdrop to highlight the silhouettes, with styling focused on pairing textural knitwear and denim with functional accessories.
Project Armani Exchange · A/X S/S 24
Armani Exchange captures its Spring/Summer 2024 fashion campaign through a series of minimalist studio portraits. The collection highlights a blend of structured streetwear and utility-focused silhouettes, presented against a clean white seamless backdrop that prioritizes technical fabric textures and clean lines. Photographer Valeria Herklotz utilizes soft, directional lighting to define the collection’s palette of monochrome denim, acid-washed pieces, and charcoal outerwear. Styling by Marc Goehring integrates functional accessories, including branded backpacks and layered denim ensembles, to emphasize the brand's contemporary aesthetic.
Project Armani Exchange · Armani Exchange SS24
The Armani Exchange SS24 campaign presents a minimalist take on contemporary fashion, shot in a controlled studio environment. The collection features a blend of structured tailoring and relaxed leisurewear, rendered through a clean, monochromatic palette with accents of lavender and soft oatmeal tones. Photographer David Mcknight-Peterson frames the apparel against dark, off-black backgrounds, using low-key, directional chiaroscuro lighting to draw out the tactile qualities of the knitwear, denim, and layered fabrics. Defined by a polished and commercial aesthetic, the series relies on intentional shadow and crisp highlights to emphasise silhouettes. The styling leans into modern urban sensibilities, pairing blazers and pleated skirts with platform sneakers, zip-up jackets, and branded accessories. Each portrait and group composition maintains a consistent, minimalist visual language.
Project Armani Exchange · AXFW24
Armani Exchange presents its Fall/Winter 2024 campaign, AXFW24, featuring model Harvey Phelan. Captured by photographer Valeria Herklotz, the series leans into contemporary menswear with minimalist art direction. The imagery utilizes soft light and clean compositions to highlight textured knitwear, layered outerwear, and structured accessories. Fashion editor and stylist Marc Goehring curates the wardrobe, which pairs ribbed sweaters and zip jackets with earth-toned outerwear. The campaign is defined by its commercial aesthetic, incorporating hard light techniques and subtle color-gel lighting to create distinct pink and blue tonality across the studio portraits.
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