Armani Exchange
F/W 2025
Brand
ProjectF/W 2025
Date
Nov 2025
Description
Armani Exchange captures its F/W 2025 collection through a clean, studio-focused lens. The campaign centers on a minimalist aesthetic, pairing structured outerwear—including utility jackets and quilted puffer styles—with relaxed denim staples. Photographed by Matteo Giachetti, the series utilises high-key lighting against a seamless white backdrop to emphasise texture and silhouette. The execution leans into a commercial approach, maintaining a consistent minimalist framing across both full-length lookbook portraits and tight detail shots.
Style
Vertical, Commercial, Clean, Minimalist
Color
Denim
Background
White Seamless, Residential Building
Context
Lookbook
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