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Shirtless male model wearing blue denim jeans seated on a black leather couch for Armani Exchange
Model wearing a dark shirt lying against a vibrant green quilted surface in an Armani Exchange spring/summer campaign image.
Two models lying on a lime green surface wearing denim jeans for Armani Exchange A|X SS25 campaign.
Shirtless male model wearing blue denim jeans seated on a black leather couch for Armani Exchange
Model wearing a dark shirt lying against a vibrant green quilted surface in an Armani Exchange spring/summer campaign image.
Two models lying on a lime green surface wearing denim jeans for Armani Exchange A|X SS25 campaign.

Armani Exchange A|X SS25 2025

About

Armani Exchange presents its SS25 campaign, a fashion editorial series captured by photographer Mauro Maglione. The production highlights the season's denim-focused collection through a clean, commercial lens, utilizing a mix of high-contrast studio lighting and natural light to define the silhouettes. With fashion editing and styling by Marc Goehring, the campaign features models Adrian Planas and Zhuocheng Fu set against architectural studio backdrops. The visual language relies on angular white compositions and vibrant lime green accents, supported by hair styling from Yuri Napolitano, makeup by Luciano Chiarello, and set design by Viola Vitali.

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