Armani Exchange: A|X SS25
Brand
Date
Mar 2025
Description
Armani Exchange presents its SS25 campaign, a fashion editorial series captured by photographer Mauro Maglione. The production highlights the season's denim-focused collection through a clean, commercial lens, utilizing a mix of high-contrast studio lighting and natural light to define the silhouettes. With fashion editing and styling by Marc Goehring, the campaign features models Adrian Planas and Zhuocheng Fu set against architectural studio backdrops. The visual language relies on angular white compositions and vibrant lime green accents, supported by hair styling from Yuri Napolitano, makeup by Luciano Chiarello, and set design by Viola Vitali.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Denim
Jet Black
Lime
Context
Advertising Campaign
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