Armani Exchange
A|X SS25
Brand
ProjectA|X SS25
Date
Mar 2025
Description
The Armani Exchange SS25 campaign captures the season's collection through a series of commercial studio portraits. Photographed by Mauro Maglione, the visuals lean into a clean aesthetic that plays with sharp shadows and high-contrast color backdrops, including lime green and angular white set pieces. The production features fashion styling and editing by Marc Goehring, who utilizes layered denim textures to highlight the brand's seasonal silhouettes. Hair styling by Yuri Napolitano and makeup by Luciano Chiarello maintain a refined look, while set design by Viola Vitali provides the backdrop for models Adrian Planas and Zhuocheng Fu.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Denim
Jet Black
Lime
Context
Advertising Campaign
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