Armani Exchange

Armani Exchange S/S 2025 Campaign

Brand

Armani Exchange

ProjectArmani Exchange S/S 2025 Campaign

Date

Feb 2025

Description

The Armani Exchange Spring/Summer 2025 campaign presents a series of studio-based portraits that underscore the brand's focus on contemporary streetwear and modern silhouettes. The imagery employs a high-contrast aesthetic, utilizing minimalist, geometric backdrops of white panels and dark rectangles to frame the collection's monochromatic color palette. Photographed by Thue Nørgaard, the work centers on sharp, directional lighting that highlights apparel textures and graphic details. Styling by Marc Goehring leans into a layered, urban sensibility, featuring structured jackets, coordinated black outerwear, and tailored shorts. Hair styling by Claire Grech and makeup by Patrick Glatthaar provide a polished, clean finish that maintains consistency across both individual and group portraits.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black

Pure White

Background

White Seamless

Context