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Armani Exchange: Armani Exchange S/S 2025 Campaign

Brand
Armani Exchange
Date

Feb 2025

Description

The Armani Exchange S/S 2025 campaign presents a series of studio portraits that highlight contemporary streetwear and high-street fashion silhouettes. Shot by photographer Thue Nørgaard, the imagery leans into a minimalist aesthetic, utilizing a stark white architectural backdrop punctuated by bold, graphic black geometric panels. Fashion editor and stylist Marc Goehring curates a monochromatic wardrobe, focusing on layers, structured outerwear, and textures. The visuals, enhanced by hair styling from Claire Grech and makeup by Patrick Glatthaar, maintain a clean, editorial finish through crisp studio lighting. The collection prioritizes a coherent visual identity, balancing casual layered outfits with sharp, tailored ensembles.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries
High Street Fashion
Color
Jet Black
Pure White
Background

White Seamless

Context

Advertising Campaign

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