Armani Exchange: Armani Exchange denim
Brand
Date
Aug 2025
Description
Armani Exchange presents a fashion campaign spotlighting its latest denim collection. Shot by photographer Mitchell O'Neil, the series features model Lila Pankova in a sequence of studio portraits that emphasise the tactile quality of the apparel and the clean lines of the design. Fashion editor and stylist Marc Goehring curates the wardrobe, opting for a monochrome aesthetic that focuses on the interplay between dark denim textures and structured silhouettes. The campaign utilises a minimalist studio setting and natural light to maintain a consistent visual rhythm throughout the vertical editorial assets.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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