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Armani Exchange

Armani Exchange denim
Date

Aug 2025

Description

Armani Exchange presents a denim-focused fashion campaign featuring model Lila Pankova. The project, captured by photographer Mitchell O'Neil with styling by Marc Goehring, leans into a minimalist aesthetic defined by sharp silhouettes and a focused monochrome palette. The editorial series utilizes a clean studio environment to highlight the texture and construction of the denim pieces. Each vertical portrait emphasizes contemporary apparel through a restrained composition, with soft lighting techniques used to define the clean lines of the collection.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color
Jet Black
Background

White Seamless

Context

Advertising Campaign

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