Model Lila Pankova wearing dark denim jacket holding white handbag in Armani Exchange denim campaign shot by Mitchell O'Neil

Model wearing a black jacket and carrying a black duffel bag against a white seamless background for Armani Exchange.

Model Lila Pankova wearing a grey collarless jacket and dark jeans against a white background for Armani Exchange denim.

Armani Exchange Armani Exchange denim 2025

About

Armani Exchange presents a fashion campaign spotlighting its latest denim collection. Shot by photographer Mitchell O'Neil, the series features model Lila Pankova in a sequence of studio portraits that emphasise the tactile quality of the apparel and the clean lines of the design. Fashion editor and stylist Marc Goehring curates the wardrobe, opting for a monochrome aesthetic that focuses on the interplay between dark denim textures and structured silhouettes. The campaign utilises a minimalist studio setting and natural light to maintain a consistent visual rhythm throughout the vertical editorial assets.