Armani Exchange: AX FW24

Brand

Armani Exchange

Date

Sep 2024

Description

Armani Exchange's FW24 fashion campaign presents a collection of portraits defined by a minimalist studio aesthetic. Captured by photographer Valeria Herklotz, the series highlights a sleek, contemporary wardrobe featuring structured handbags, leather outerwear, and detailed tailoring. The imagery utilizes a high-contrast monochrome palette alongside clean, polished lighting to emphasize the silhouettes of model Lila Pankova. Styling by Marc Goehring integrates textured accessories like leather gloves and chain-strap hardware, while grooming by hair stylist Franco Gobbi and makeup artist Vanessa Icareg rounds out the look with wet-effect hair and refined, sharp finishes.

Style

Vertical, Commercial, Clean

Industries

High Street Fashion

Color

Jet Black

Background

White Seamless

Context

Advertising Campaign