Armani Exchange
AX FW24
Brand
ProjectAX FW24
Date
Sep 2024
Description
Armani Exchange presents its FW24 fashion campaign, captured by photographer Valeria Herklotz. The series features model Lila Pankova, with fashion direction from stylist Marc Goehring. The imagery highlights a polished, high-contrast studio aesthetic across a range of monochrome and natural light portraits. Key details include the brand's contemporary accessories, such as quilted chain-strap bags and structured leather hardware. Franco Gobbi provided hair styling, featuring a signature slicked-back, wet-look finish, while Vanessa Icareg managed the makeup, contributing to a clean and commercial editorial look.
Style
Vertical, Commercial, Clean
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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