Armani Exchange: AXFW24
Brand
Date
Oct 2024
Description
Armani Exchange presents its Fall/Winter 2024 campaign, AXFW24, featuring model Harvey Phelan. Captured by photographer Valeria Herklotz, the series leans into contemporary menswear with minimalist art direction. The imagery utilizes soft light and clean compositions to highlight textured knitwear, layered outerwear, and structured accessories. Fashion editor and stylist Marc Goehring curates the wardrobe, which pairs ribbed sweaters and zip jackets with earth-toned outerwear. The campaign is defined by its commercial aesthetic, incorporating hard light techniques and subtle color-gel lighting to create distinct pink and blue tonality across the studio portraits.
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