Armani Exchange
Different fits. Same attitude.
Sep 2026
Armani Exchange presents 'Different fits. Same attitude.', a fashion campaign spotlighting the brand's latest denim and casual menswear collections. The imagery leans into a clean, minimalist aesthetic, utilizing a plain white studio backdrop to focus attention on apparel texture and garment construction. Photographed by Jim C. Nedd, the campaign features model Li Cheng Yuan alongside a group of models to demonstrate various fits. The execution relies on a commercial style, characterized by soft lighting and a straightforward approach to styling. Fashion editor and stylist Anna Carraro oversaw the wardrobe, blending layers of denim, utility jackets, and casual staples to create a cohesive look across the series.
Vertical, Commercial, Clean
High Street Fashion
White Seamless
Advertising Campaign
