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Model wearing dark sunglasses and a textured blue polo shirt against a plain white background
Model wearing a dark jacket, blue polo shirt, and dark trousers against a white seamless background
Model wearing dark sunglasses, royal blue polo shirt, and dark jacket against a plain white background for Armani Exchange
Four models standing against a plain white background wearing white t-shirts and blue denim jeans for Armani Exchange.
Model wearing a blue denim shirt, white t-shirt, and matching denim trousers against a solid white background.
Model wearing a dark blue denim jacket and a grey plaid shirt against a clean plain white background.
Model wearing dark denim jacket and cargo pants against a white background for Armani Exchange
Four models standing side by side against a seamless white background wearing white shirts and denim jeans for Armani Exchange.
Model wearing a color-blocked hoodie in white, blue, and black over a red shirt with blue jeans against a white background
Model wearing dark sunglasses and a textured blue polo shirt against a plain white background
Model wearing a dark jacket, blue polo shirt, and dark trousers against a white seamless background
Model wearing dark sunglasses, royal blue polo shirt, and dark jacket against a plain white background for Armani Exchange

Armani Exchange Different fits. Same attitude. 2026

About

Armani Exchange presents 'Different fits. Same attitude.', a fashion campaign spotlighting the brand's latest denim and casual menswear collections. The imagery leans into a clean, minimalist aesthetic, utilizing a plain white studio backdrop to focus attention on apparel texture and garment construction. Photographed by Jim C. Nedd, the campaign features model Li Cheng Yuan alongside a group of models to demonstrate various fits. The execution relies on a commercial style, characterized by soft lighting and a straightforward approach to styling. Fashion editor and stylist Anna Carraro oversaw the wardrobe, blending layers of denim, utility jackets, and casual staples to create a cohesive look across the series.

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