Armani Exchange: A|X Armani Exchange monogram

Jan 2025

Armani Exchange presents a new fashion campaign highlighting its latest monogram collection, captured through a series of portraits. The work features model Lila Pankova in a minimalist studio environment, focusing on clean lines and neutral tones to showcase the apparel's texture and silhouette. Photographer Mitchell O'Neil utilizes even, natural light to maintain a commercial aesthetic across the series. With fashion styling by Marc Goehring, the imagery integrates structural elements like tailored blazers and layered knitwear. The production team included hair stylist Yuri Napolitano, makeup artist Luciano Chiarello, and manicurist Elena Stepaniuk to finalize the polished look.

Vertical, Commercial, Clean

White Seamless

Advertising Campaign