Armani Exchange
A|X Armani Exchange monogram


Brand
ProjectA|X Armani Exchange monogram
Date
Jan 2025
Description
Armani Exchange presents a new fashion campaign focused on the brand’s signature monogram identity. Photographed by Mitchell O'Neil, the project features model Lila Pankova in a series of minimalist studio portraits that highlight textures and a neutral color palette. The aesthetic leans into a clean, commercial style, utilizing natural light to emphasize the tailored silhouettes and layered garments. Fashion styling by Marc Goehring anchors the compositions, complemented by hair styling from Yuri Napolitano, makeup by Luciano Chiarello, and manicure details by Elena Stepaniuk.
Style
Vertical, Commercial, Clean
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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