Willy Chavarria

May 2025

The WILLY Underwear campaign for Willy Chavarria serves as a vivid exploration of the designer’s signature aesthetic, blending high-fashion editorial sensibilities with commercial polish. Captured by photographer Diego Bendezu, the project employs a saturated crimson color palette that anchors the collection's white and black athletic-inspired garments against dramatic, monochromatic interior environments. Featuring fashion styling by Rita Melssen, the series utilizes architectural framing and sculptural poses to highlight the collection's minimalist lines. The campaign, which includes casting by Brent Chua and features models such as Amara Gisele, Hiandra Martinez, and Lineisy Montero, leans into clean studio lighting and analogue film textures to build a theatrical, high-contrast narrative. Hair by Joey George and makeup by Yadim complete the precise, editorial look.

Editorial, Vertical, Clean

Advertising Campaign