Model in black underwear holding glasses against a white background for Willy Chavarria

Model with blonde hair and black underwear posing against a white wall with red carpet and mirror reflecting her figure.

Model in black underwear foreground with three male models in white underwear on bed, Willy Chavarria campaign

Model in white underwear and knee-high socks holding a cocktail amid several figures on a red carpet for Willy Chavarria

Three models wearing white and black underwear and glasses against a vibrant red background in a Willy Chavarria campaign.

Model with blonde hair seated on red carpet wearing black underwear set and heels framed between dark legs

Two models with platinum blonde hair wearing white crop tops and white briefs against a red background

Two women with blonde curly hair wearing white underwear and tops against a solid red background with Willy Chavarria text

Two female models wearing black underwear posing together against a striking red backdrop for Willy Chavarria

Group of models lounging on a red sofa and red shag carpet wearing Willy Chavarria underwear

A woman reclines on a red couch holding a cigarette, flanked by shirtless men wearing underwear for Willy Chavarria.

Woman in white underwear and socks stands over two men lying on a red carpet in a campaign for Willy Chavarria.

Model seated in red chair with men on red carpeted stairs wearing Willy Chavarria underwear

Willy Chavarria WILLY Underwear 2025

About

The WILLY Underwear campaign for Willy Chavarria serves as a bold exploration of the brand's signature aesthetic, blending high-fashion editorial sensibilities with a clean, graphic approach. Captured by photographer Diego Bendezu, the project leans into a highly saturated red palette, utilizing stark monochrome and warm, cinematic lighting to frame the collection against plush, tactile interiors. Featuring fashion styling by Rita Melssen, the campaign showcases a diverse ensemble of models, including Amara Gisele, Hiandra Martinez, and Lineisy Montero, staged in theatrical, sculptural poses. The imagery is defined by a consistent use of bold typographic overlays and minimalist, athletic-inspired apparel. With casting by Brent Chua and grooming by hair stylist Joey George and makeup artist Yadim, the work maintains a cohesive, editorial language that highlights both the garment design and the interior environments.