Willy Chavarria: WILLY Underwear

May 2025

The WILLY Underwear campaign for Willy Chavarria serves as a bold exploration of the brand's signature aesthetic, blending high-fashion editorial sensibilities with a clean, graphic approach. Captured by photographer Diego Bendezu, the project leans into a highly saturated red palette, utilizing stark monochrome and warm, cinematic lighting to frame the collection against plush, tactile interiors. Featuring fashion styling by Rita Melssen, the campaign showcases a diverse ensemble of models, including Amara Gisele, Hiandra Martinez, and Lineisy Montero, staged in theatrical, sculptural poses. The imagery is defined by a consistent use of bold typographic overlays and minimalist, athletic-inspired apparel. With casting by Brent Chua and grooming by hair stylist Joey George and makeup artist Yadim, the work maintains a cohesive, editorial language that highlights both the garment design and the interior environments.

Editorial, Vertical, Clean

Advertising Campaign