Willy Chavarria

May 2025

The WILLY Underwear campaign for Willy Chavarria presents a high-contrast vision of modern intimacy, captured through the lens of photographer Diego Bendezu. The series explores athletic silhouettes and sculptural posing, anchored by a recurring, intense crimson color palette that saturates both studio backdrops and interior settings. Creative direction by designer Willy Chavarria and fashion styling by Rita Melssen define the aesthetic, which oscillates between clean, editorial portraiture and theatrical, multi-figure arrangements. The project utilises various techniques including analogue film, chiaroscuro lighting, and bold typographic overlays to establish a distinct visual identity for the collection. Featuring casting by Brent Chua and appearances by models including Amara Gisele, Hiandra Martinez, and Lineisy Montero, the campaign is grounded by hair styling from Joey George and makeup by Yadim. The work maintains a consistent focus on texture and form, set against deliberate, monochromatic red environments.

Editorial, Vertical, Clean

Advertising Campaign