Brand
ProjectWILLY Underwear

Willy Chavarria WILLY Underwear 2025
Associated creatives
Tags
Description
This striking fashion campaign photograph for Willy Chavarria's WILLY Underwear project was captured by photographer Diego Bendezu with fashion styling by Rita Melssen. The scene features a woman standing over two men on a rich red carpeted floor, near a polished red wooden desk and railing. The woman wears a white underwear set, white knee-high socks, and black heels, while the men wear white and black underwear. Bold red typography reading WILLY CHAVARRIA is overlaid across the center of the frame. The lighting creates stark shadows against the pale wall background, enhancing the dramatic and theatrical composition.
Style
Editorial, Vertical, Commercial, Monochrome
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Pure White (40%)
Jet Black (30%)
Crimson (30%)
Context
Advertising Campaign



