Willy Chavarria
Willy Chavarria's visionary designer fashion campaigns exploring subculture and luxury
Featured Willy Chavarria projects
This week's top Willy Chavarria projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Willy Chavarria · Willy Chavarria S/S 26 Campaign
The Willy Chavarria S/S 26 campaign serves as a masterclass in maximalist storytelling, transforming domestic interiors into a high-octane stage for luxury fashion. Shot by director and photographer Diego Bendezu, the project leans into a nostalgic yet disruptive aesthetic that channels mid-century Americana through a contemporary lens. The imagery, defined by its cinematic framing and sharp, natural light, utilizes a saturated color palette of deep greens, vibrant pinks, and electric blues to heighten the tactile quality of the collection. Creative direction underpins the work, with stylist Chino Castilla layering unexpected textures—from expansive gowns to pinstripe bermuda shorts—that invite a dialogue between structure and playfulness. Models including Ali Dansky, Brynn Bonner, Erik Martinez, and Jonas Barros inhabit these retro-infused, wood-paneled spaces with a deliberate intensity, further bolstered by the intricate grooming work of hair stylist Joey George and makeup artist Kuma. The campaign effectively bridges the gap between commercial appeal and editorial minimalism, using live-action techniques to capture candid, domestic rhythms that feel both staged and startlingly real. By balancing vintage artifacts like floral wallpaper and shag carpets with the sharp, forward-thinking silhouettes of the Chavarria brand, the project creates a cohesive visual narrative that feels grounded in both heritage and subversion, cementing its place as a standout fashion statement.
Project Willy Chavarria · Willy Chavarria S/S 25
Willy Chavarria’s Spring/Summer 2025 collection continues the designer’s signature exploration of exaggerated proportions and voluminous tailoring. The campaign leans into a raw, industrial aesthetic, anchoring the avant-garde menswear and womenswear silhouettes against a weathered, peeling turquoise wall. The visual execution relies on high-contrast textures, balancing soft studio lighting with a gritty, architectural patina. Captured by photographer Diego Bendezu and curated by fashion editor Carlos Nazario, the project brings together a diverse cast including athletes Noah Lyles and Nigel Sylvester alongside entertainers such as YG and Joey Bada$$. The styling emphasizes sharp, structural layers—from structured blazers and wide-leg trousers to oversized athletic jerseys—accented with accessories like branded headbands and wire-frame glasses. Hair by Joey George and makeup by Kuma provide a polished, intentional finish that anchors the collection's focus on structured streetwear and formal menswear silhouettes.
Don Julio, Willy Chavarria · NYFW
This campaign film for Don Julio 70 Cristalino, developed in collaboration with designer Willy Chavarria for NYFW, captures a series of event-based highlights. The production leans into a monochromatic aesthetic, utilizing cinematic low-key lighting and matte textures to frame the product within the context of a candlelit banquet. Produced by Anomaly, the film juxtaposes close-up sequences of the tequila with shots of custom automotive detailing and garment designs. Sound design by The Elements Music supports the visual grade, which emphasizes rich contrasts and subtle analogue film textures across the live-action sequences.
Project Willy Chavarria · Willy Chavarria S/S 26 Women's Presentation
The S/S 26 Women's Presentation for Willy Chavarria centers on an editorial campaign that leans into bold tailoring and rich textures. Captured by photographer Diego Bendezu, the imagery explores structured garments set against geometric backdrops and ornate interiors. The project features models Brynn Bonner, Honey Ordonez, and Ruby Muldoon. Fashion editor and stylist Carlos Nazario curated the collection's expressive look, defined by monochrome palettes and sculptural silhouettes. With hair styling by Joey George and makeup by Yadim, the campaign utilizes warm directional lighting to emphasize the depth of the textile work, resulting in a cohesive visual narrative across the presentation.
Project Willy Chavarria · TARANTULA A/W 25
The TARANTULA A/W 25 collection for Willy Chavarria unfolds through a series of cinematic fashion editorial portraits that lean into devotional, altar-inspired aesthetics. Captured by photographer Diego Bendezu and styled by Carlos Nazario, the project centres on an opulent, theatrical set design composed of cascading deep red anthuriums, roses, dark grape clusters, and rows of flickering pillar candles set against aged masonry and high-contrast checkered stone floors. The imagery emphasises structured tailoring and oversized silhouettes, ranging from velvet suiting and wide-brimmed western hats to sharp, architectural coat dresses. With a moody, chiaroscuro-inspired lighting palette, the collection channels a solemn and reverent atmosphere, further defined by the use of film techniques to highlight tactile fabric details. The campaign features a diverse cast, including Paloma Elsesser, Malick Bodian, J Balvin, and Indya Moore, who embody the collection’s blend of formal luxury and subcultural style.
Project Willy Chavarria · HURON by Willy Chavarria
HURON by Willy Chavarria is an expansive fashion campaign captured through a series of polished editorial portraits. The project leans into high-contrast aesthetics, utilizing a monochromatic teal studio environment paired with vibrant red floral arrangements to ground the collection’s focus on structured tailoring and bold layering. Photographer Diego Bendezu and stylist Carlos Nazario anchor the visual narrative, featuring a diverse cast including Stefon Diggs, Becky G, and Kai Isaiah Jamal. The series employs soft directional lighting and clean, saturated compositions to highlight textile details ranging from glossy satin trench coats and oversized wool outerwear to voluminous evening wear. With hair styling by Paul Hanlon and makeup by Yadim, the project maintains a consistent, moody chromatic tension throughout.
Project Willy Chavarria · Willy Chavarria F/W 24 Collection
The Willy Chavarria F/W 24 collection campaign presents a series of editorial portraits that explore the intersection of structured tailoring and contemporary streetwear silhouettes. Photographed by Diego Bendezu with fashion styling by Carlos Nazario, the series is set within intimate, domestic interiors that range from sparse white-walled rooms to environments layered with vintage furniture and religious iconography. The imagery leans into raw, textured atmospheres, often utilizing analogue film and natural light to emphasize the bold proportions and theatrical details inherent in the collection. Featuring models such as Paloma Elsesser and Dilone, the work highlights the designer's focus on heavy leather outerwear, oversized tailoring, and ornate accessories like floral-adorned cowboy hats. With hair by Joey George and makeup by Marco Castro, the campaign maintains a consistent, moody aesthetic that prioritizes high-contrast textures.
Project Willy Chavarria · Willy Chavarria x Allen Edmonds: The Jalisco Campaign II
Willy Chavarria and Allen Edmonds collaborate for 'The Jalisco Campaign II,' a fashion editorial project that explores high-contrast portraiture and detailed footwear styling. Photographed by Diego Bendezu, the series leans into moody, cool-toned palettes and dramatic lighting to frame its subjects. The project features hair styling by Joey George and makeup by Marco Castro, with casting led by Brent Chua. Across the series, the imagery utilizes low-key chiaroscuro techniques and clean, vertical compositions to highlight the partnership between the two labels.
Project Willy Chavarria · WILLY Underwear
The WILLY Underwear campaign for Willy Chavarria serves as a bold exploration of the brand's signature aesthetic, blending high-fashion editorial sensibilities with a clean, graphic approach. Captured by photographer Diego Bendezu, the project leans into a highly saturated red palette, utilizing stark monochrome and warm, cinematic lighting to frame the collection against plush, tactile interiors. Featuring fashion styling by Rita Melssen, the campaign showcases a diverse ensemble of models, including Amara Gisele, Hiandra Martinez, and Lineisy Montero, staged in theatrical, sculptural poses. The imagery is defined by a consistent use of bold typographic overlays and minimalist, athletic-inspired apparel. With casting by Brent Chua and grooming by hair stylist Joey George and makeup artist Yadim, the work maintains a cohesive, editorial language that highlights both the garment design and the interior environments.
Project Willy Chavarria · Willy Chavarria F/W 2026 Campaign
Willy Chavarria continues to redefine the silhouette of modern luxury with his F/W 2026 campaign, a work that captures the intersection of subculture and high-end design fashion. Under the sharp creative vision of designer Willy Chavarria and art director Jess Cuevas, the campaign leans into a tough, retro aesthetic that feels both nostalgic and relentlessly current. Photographer Diego Bendezu masterfully employs low-key lighting and chiaroscuro techniques to transform a dark, industrial brick backdrop into a cinematic stage, where models including Brynn Bonner and Erik Martinez occupy the frame with a raw, defiant energy. The styling, helmed by Caden Swift, highlights the structural brilliance of the collection, juxtaposing glossy vinyl textures and oversized tailoring against the gleaming finish of a vintage gold car. Every frame vibrates with a gritty, editorial intensity, further emphasized by the precise hair styling of Joey George and the intentional grooming from Frank B. By utilizing a high-contrast flash aesthetic, the team elevates the garments into a narrative of urban elegance and defiant individuality. This campaign serves as a masterclass in fashion storytelling, proving that when meticulous art direction meets a distinct sartorial point of view, the result is a visual language that feels entirely essential to the contemporary designer fashion landscape.
Project Willy Chavarria · Fall 2024 Ad Campaign
The Willy Chavarria Fall 2024 ad campaign serves as a masterclass in modern luxury fashion, masterfully blending avant-garde tailoring with a nostalgic, domestic intensity. Captured through the lens of photographer Diego Bendezu, the editorial campaign trades traditional high-gloss studio aesthetics for intimate, lived-in interiors, utilizing soft natural light to emphasize the rich, tactile qualities of the collection. Creative Director Willy Chavarria crafts a visual narrative that feels both deeply personal and culturally resonant, featuring a diverse ensemble of talent—including Paloma Elsesser and Kai Isaiah Jamal—whose striking presence grounds the dramatic, oversized silhouettes. Stylist Carlos Nazario heightens this tension by pairing structured, double-breasted blazers and sharp leather bombers with voluminous, wide-leg trousers and unexpected western-inspired accessories, such as cowboy hats adorned with singular floral details. The execution leans into a cinematic, editorial minimalism, where the juxtaposition of religious iconography, vintage furniture, and sharp contemporary garments creates an evocative, layered atmosphere. With the collaborative precision of hair by Joey George and makeup by Marco Castro, the campaign successfully elevates everyday environments into a high-fashion tableau. The result is a bold, cohesive statement that frames the collection not merely as clothing, but as an extension of the wearer’s identity, perfectly balancing structured elegance with a raw, grounded spirit.
Project Willy Chavarria · Underwear 2025 Ad Campaign
The Willy Chavarria Underwear 2025 ad campaign serves as a masterclass in high-fashion editorial storytelling, blending raw, cinematic intensity with a distinctively bold visual language. Under the creative direction of Willy Chavarria, the project leans into a visceral, high-contrast aesthetic that elevates everyday essentials into a powerful statement of identity. Photographer Diego Bendezu captures the collection through a series of striking compositions, shifting between moody, low-key chiaroscuro lighting and crisp studio strobe setups that highlight the structural integrity of the branded pieces. The imagery thrives on a saturated, monochromatic red palette—a recurring motif that provides a vivid backdrop for the models, including Amara Gisele, Hiandra Martinez, and Lineisy Montero, whose intimate, stylized poses anchor the series in a sense of collective vulnerability and strength. Expertly curated styling by Rita Melssen, complemented by polished hair by Joey George and precise makeup artistry by Yadim, brings a retro-inflected, cinematic quality to the campaign. With thoughtful contributions from casting director Brent Chua, the ensemble achieves a cohesive, graphic impact that feels both classic and uncompromisingly modern. Through the integration of natural light and deliberate, architectural framing, the campaign transcends traditional lingerie and underwear advertising, offering a compelling, narrative-driven exploration of form, texture, and individual expression within the contemporary fashion landscape.
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