Brand
ProjectWILLY Underwear

Willy Chavarria WILLY Underwear 2025
Associated creatives
Tags
Description
This fashion campaign portrait for Willy Chavarria features two female models posing against a striking solid red background. Both models wear matching white tank crop tops and white briefs from the Willy Underwear collection, styled with white boxer-brief waistbands featuring the Willy Chavarria logo. They sport voluminous platinum blonde hairstyles with vintage waves and wear thin wire-rimmed glasses. Large red editorial typography spans across the middle of the frame spelling out the brand name. The lighting is direct and bright, highlighting the clean white garments against the saturated red backdrop.
Style
Vertical, Commercial, Saturated, Clean
Techniques
Natural light
Industries
Lingerie & Underwear
Color
Pure White (50%)
Background
Coloured Seamless
Context
Advertising Campaign



