Willy Chavarria

Mar 2026

The Willy Chavarria S/S 26 campaign serves as a masterclass in maximalist storytelling, transforming domestic interiors into a high-octane stage for luxury fashion. Shot by director and photographer Diego Bendezu, the project leans into a nostalgic yet disruptive aesthetic that channels mid-century Americana through a contemporary lens. The imagery, defined by its cinematic framing and sharp, natural light, utilizes a saturated color palette of deep greens, vibrant pinks, and electric blues to heighten the tactile quality of the collection. Creative direction underpins the work, with stylist Chino Castilla layering unexpected textures—from expansive gowns to pinstripe bermuda shorts—that invite a dialogue between structure and playfulness. Models including Ali Dansky, Brynn Bonner, Erik Martinez, and Jonas Barros inhabit these retro-infused, wood-paneled spaces with a deliberate intensity, further bolstered by the intricate grooming work of hair stylist Joey George and makeup artist Kuma. The campaign effectively bridges the gap between commercial appeal and editorial minimalism, using live-action techniques to capture candid, domestic rhythms that feel both staged and startlingly real. By balancing vintage artifacts like floral wallpaper and shag carpets with the sharp, forward-thinking silhouettes of the Chavarria brand, the project creates a cohesive visual narrative that feels grounded in both heritage and subversion, cementing its place as a standout fashion statement.

Lifestyle, Editorial

Natural light, Natural light

Luxury Fashion Houses, Fashion, Luxury Fashion Houses, Fashion