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Brand
Willy Chavarria
ProjectWILLY Underwear
Model in black underwear foreground with three male models in white underwear on bed, Willy Chavarria campaign

Willy Chavarria WILLY Underwear 2025

Associated creatives

Willy Chavarria
Willy ChavarriaDesigner
Diego Bendezu
Diego BendezuPhotographer
Rita Melssen
Rita MelssenFashion Editor/Stylist
Joey George
Joey GeorgeHair Stylist
Yadim
YadimMakeup Artist
Brent Chua
Brent ChuaCasting Director
Amara Gisele
Amara GiseleModel
Hiandra Martinez
Hiandra MartinezModel
Lineisy Montero
Lineisy MonteroModel
Valentina Ferrer
Valentina FerrerInfluencer

Tags

woman in black underwearblack underwearwomanthree men in white underwearthree menmen in underwear

Description

Willy Chavarria presents the WILLY Underwear campaign photographed by Diego Bendezu, featuring fashion styling by Rita Melssen. The black-and-white studio image showcases multiple models posed on a bed, with bold red typographic brand overlay across the frame. Hair styling by Joey George and makeup by Yadim complete the editorial aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Bedroom

Context

Advertising Campaign