Willy Chavarria

Feb 2025

Willy Chavarria and Allen Edmonds collaborate for the second iteration of The Jalisco Campaign, a fashion editorial series that explores the intersection of classic footwear and contemporary tailoring. Through a series of high-contrast compositions, the project balances the structured polish of black leather dress shoes with intimate, evocative staging. Photographed by Diego Bendezu, the series utilizes dramatic chiaroscuro and moody, cool-toned lighting to define the textures and forms within each frame. The styling, led by Willy Chavarria, works alongside hair by Joey George and makeup by Marco Castro to maintain a raw, precise visual language across interior and studio environments. The imagery features models Eman Deng, Joseph Rayo, Valeria Gomez, and Zak Elghnimi, with casting directed by Brent Chua.

Editorial, Vertical

Advertising Campaign