Brand
ProjectWILLY Underwear

Willy Chavarria WILLY Underwear 2025
Associated creatives
Tags
Description
An ensemble of models poses across a striking red interior environment, wearing black and white Willy Chavarria underwear styled by Rita Melssen. The overhead high-angle shot captures multiple figures sprawled out in coordinated poses across a plush red shag carpet and matching modular seating. Clean studio lighting highlights the athletic forms and distinct garments of the models against the saturated monochromatic crimson backdrop. This high-art commercial campaign for Willy Chavarria blends sculptural compositions with bold styling, captured by photographer Diego Bendezu with hair by Joey George and makeup by Yadim.
Style
Editorial, Vertical, Monochrome, Warm
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (50%)
Context
Advertising Campaign



