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Group of models lounging on a red sofa and red shag carpet wearing Willy Chavarria underwear

Willy Chavarria WILLY Underwear 2025

Associated creatives

Tags

Description

An ensemble of models poses across a striking red interior environment, wearing black and white Willy Chavarria underwear styled by Rita Melssen. The overhead high-angle shot captures multiple figures sprawled out in coordinated poses across a plush red shag carpet and matching modular seating. Clean studio lighting highlights the athletic forms and distinct garments of the models against the saturated monochromatic crimson backdrop. This high-art commercial campaign for Willy Chavarria blends sculptural compositions with bold styling, captured by photographer Diego Bendezu with hair by Joey George and makeup by Yadim.

Style

Editorial, Vertical, Monochrome, Warm

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Context

Advertising Campaign