Willy Chavarria WILLY Underwear 2025

Description

This striking fashion campaign editorial for Willy Chavarria's Willy Underwear project was photographed by Diego Bendezu, with fashion styling by Rita Melssen, hair by Joey George, makeup by Yadim, and casting by Brent Chua. The vertical composition features multiple models, including Amara Gisele, Hiandra Martinez, and Lineisy Montero, staged in a luxurious interior setting with bold red carpeting and red stairs. A seated model rests in a red armchair wearing high heels and stockings, while other models appear posed on and near the staircase. Red typography spelling out the brand name is overlaid prominently across the center of the frame.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign