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A woman reclines on a red couch holding a cigarette, flanked by shirtless men wearing underwear for Willy Chavarria.

Willy Chavarria WILLY Underwear 2025

Associated creatives

Tags

Description

This fashion campaign editorial for WILLY Underwear by Willy Chavarria features a dramatic indoor scene captured by photographer Diego Bendezu with styling by Rita Melssen. A woman with dark hair and red lipstick reclines on a vibrant red couch, holding a cigarette while wearing black undergarments and stockings. Two shirtless male models are positioned in the foreground and to the side, wearing white underwear, socks, and dress shoes, with one man kneeling as if interacting with the scene. The room features bold red furnishings, a glossy red tabletop, a large floor lamp, and white walls with framed abstract art. The lighting creates a high-contrast cinematic atmosphere, complemented by hair by Joey George and makeup by Yadim.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Burgundy (50%)
Jet Black (30%)
Pure White (20%)

Background

Living Room

Context

Advertising Campaign