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Don Julio, Willy Chavarria: NYFW

Date

Sep 2024

Description

This campaign film for Don Julio 70 Cristalino, developed in collaboration with designer Willy Chavarria for NYFW, captures a series of event-based highlights. The production leans into a monochromatic aesthetic, utilizing cinematic low-key lighting and matte textures to frame the product within the context of a candlelit banquet. Produced by Anomaly, the film juxtaposes close-up sequences of the tequila with shots of custom automotive detailing and garment designs. Sound design by The Elements Music supports the visual grade, which emphasizes rich contrasts and subtle analogue film textures across the live-action sequences.

Style

Horizontal, Cinematic, Monochrome, Matte

Techniques

Analogue / film, Low-key / chiaroscuro

Event

Fashion Week

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

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