Brand
ProjectWILLY Underwear

Willy Chavarria WILLY Underwear 2025
Associated creatives
Tags
Description
This striking commercial image for the Willy Chavarria WILLY Underwear project features two female models posing intimately against a vibrant red backdrop. Photographed by Diego Bendezu with fashion styling by Rita Melssen, the subjects wear matching black athletic-style undergarments. The minimalist composition places full emphasis on the graphic contrast between the dark apparel and the solid crimson environment. Bold white lettering overlaid across the center displays the brand name, completing the high-contrast aesthetic.
Style
Vertical, Commercial, Saturated, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (100%)
Background
Coloured Seamless
Context
Advertising Campaign



