Brand
ProjectWILLY Underwear

Willy Chavarria WILLY Underwear 2025
Associated creatives
Tags
Description
This striking fashion campaign image for Willy Chavarria features two models styled with voluminous blonde curly hair and wire-rimmed glasses, wearing matching white athletic-style underwear and tank tops. The figures stand closely together in profile and semi-profile against a vibrant, saturated red background with prominent white branding typography overlaid across the center. The composition is sharply lit, highlighting the clean white garments against the rich red backdrop. Directed by designer Willy Chavarria and photographed by Diego Bendezu, the editorial styling is completed with hair by Joey George and makeup by Yadim.
Style
Editorial, Vertical, Saturated, Clean
Techniques
Natural light
Industries
Lingerie & Underwear
Color
Pure White (50%)
Background
Solid Colour
Context
Advertising Campaign



