Burberry: Along for The Ride

Oct 2026

Burberry’s 'Along for The Ride' campaign explores a cinematic road journey, framed through a series of documentary-style visuals that focus on luxury eyewear and classic outerwear. Creative director Daniel Lee guides the aesthetic, which captures the serene motion of a countryside drive using warm, natural light and muted color grading to evoke a reflective, observational mood. Photographer and director Paul Wetherell employs live-action techniques to emphasize the texture of the apparel and the metallic detailing of the accessories. The imagery alternates between intimate portraits, candid travel vignettes, and precise product studies, maintaining a polished yet raw visual consistency throughout the project.

Vertical, Warm

Natural light

Advertising Campaign