New Balance: 610V1 Sneaker Release

Jan 2025

New Balance introduces the 610V1 sneaker through a multi-layered campaign that blends urban street culture with structured editorial portraiture. Directed by Benjamin Wright, the project employs a distinct mixed media approach, utilizing collage techniques and analogue film textures to bridge the gap between gritty metropolitan scenery and clean product focus. Captured by photographer Isa Saalabi, the visual language leans into a raw, desaturated aesthetic. The series features tight portraits and layered compositions that integrate cityscape motifs, such as urban waterfronts and overhead power lines, with the textured, metallic finish of the footwear. Benjamin Wright’s creative direction maintains a consistent, warm tone across the varied settings, from dark wood-paneled interiors to expansive city skylines, ensuring a cohesive presentation of the sneaker’s design and styling.

Vertical, Grainy

Advertising Campaign