New Balance

Jan 2025

New Balance presents the 610V1 sneaker release, a campaign centered on urban portraiture and product-focused editorial imagery. The work leans into a raw, tactile aesthetic, utilising collage techniques and grain-heavy textures to ground the footwear within a metropolitan narrative. The imagery shifts between candid indoor shots against dark wood paneling and outdoor street scenes, framed by layered compositions that integrate graphic elements and analogue-style film treatments. Creative direction by Benjamin Wright and photography by Isa Saalabi define the visual language of the campaign, which balances minimalist portraiture with intricate mixed media layouts. The project captures the 610V1 through a gritty, editorial lens, highlighting both the performance silhouette and street-ready styling.