New Balance
610V1 Sneaker Release
Brand
Project610V1 Sneaker Release
Date
Jan 2025
Description
New Balance presents the campaign for the 610V1 sneaker release, a series of visuals that lean into a gritty editorial aesthetic. Directed by Benjamin Wright, who also served as creative director, the project showcases the footwear through a blend of raw portraiture and layered mixed media. Captured by photographer Isa Saalabi, the campaign utilizes techniques like collage and grainy, analogue-inspired film textures to ground the sneaker in an urban context. The imagery spans outdoor cityscapes and warm, minimalist indoor settings, using desaturated tones to emphasize the product's design. The cinematography for the associated video assets was provided by Kevin Frederick.
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.