New Balance 610V1 Sneaker Release 2025

Description

This mixed media collage campaign image was created for the New Balance 610V1 sneaker release, featuring photography by Isa Saalabi and creative direction by Benjamin Wright. The visual layout incorporates multiple layered frames and textures, showing a Black man in a white puffer jacket against urban backgrounds. The composition includes street scenes, overhead power lines with hanging shoes, and prominent New Balance branding. The overall aesthetic combines gritty monochrome elements with sharp portraiture.

Style

Editorial, Vertical, Monochrome, Gritty, Grainy

Techniques

Collage, Analogue / film

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign