Brand
Project610V1 Sneaker Release

New Balance 610V1 Sneaker Release 2025
Associated creatives
Tags
Description
This portrait for the New Balance 610V1 Sneaker Release campaign captures a black man crouched outdoors against an urban waterfront background with a bridge and city skyline. He wears a metallic silver puffer jacket, dark trousers, and purple sneakers. His hands feature multiple silver rings and bracelets, and his hair is styled in distinct locs. The natural lighting highlights his features against the metropolitan backdrop, photographed by Isa Saalabi.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Sportswear
Color
Pure White (50%)
Jet Black (30%)
Royal Blue (20%)
Background
Rooftop
Context
Advertising Campaign