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Brand
New Balance
Project610V1 Sneaker Release

New Balance 610V1 Sneaker Release 2025

Associated creatives

Tags

new balance 610v1 sneakernew balance sneaker610v1 sneakersneaker release videoman in white puffer jacketwhite puffer jacketpuffer jacketblue sneakersblack man

Description

This promotional video features a multi-panel collage layout showcasing the New Balance 610V1 sneaker release. The composition incorporates black and white architectural photography, including the Chrysler Building, alongside portrait shots of a man wearing a white puffer jacket and blue sneakers. The video is directed and creatively directed by Benjamin Wright with cinematography by Kevin Frederick. The aesthetic blends urban documentary styling with high-contrast monochrome and clean branding elements.