Brand
Project610V1 Sneaker Release
New Balance 610V1 Sneaker Release 2025
Associated creatives
Tags
Description
This promotional video for the New Balance 610V1 sneaker release captures a Black man walking through an urban subway station and platform environment. The footage employs vintage VHS and lo-fi aesthetic styling with monochrome grading, scan lines, and timestamp overlays. Directed by Benjamin Wright with cinematography by Kevin Frederick, the sequence transitions between gritty subterranean station interiors and exterior cityscapes. The subject wears a dark puffer jacket, trousers, and sneakers while moving through the architectural spaces.