New Balance 610V1 Sneaker Release 2025

Description

This promotional video for the New Balance 610V1 sneaker release presents a collage-style street aesthetic directed by Benjamin Wright. The footage features a Black man with distinct locs, wearing a dark puffer jacket and layered silver necklaces, positioned against a weathered green metal door covered in graffiti. The visual composition employs film-style framing, collage borders, and tape accents to evoke an authentic urban atmosphere. Cinematographer Kevin Frederick captures the subject with a raw, documentary-inspired sensibility that highlights street culture. The color palette leans toward muted green and grey tones, reinforcing the gritty texture of the urban environment.