Max Mara
Icons 2025
Brand
ProjectIcons 2025
Date
Nov 2025
Description
Max Mara presents the Icons 2025 campaign, capturing the label’s signature outerwear in a classic urban setting. Featuring model Edie Campbell, the project centers on the iconic fleece teddy coat, paired with monochromatic layering. Photographer Oliver Hadlee Pearch utilizes natural light to ground the subject against the backdrop of ornate European stone architecture. With styling by Emmanuelle Alt, the campaign maintains a commercial focus, utilizing a warm palette to emphasize the textures of the collection.
Style
Vertical, Warm, Commercial
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Espresso
Caramel
Background
Street
Context
Advertising Campaign
Associated creatives
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