Max Mara: Icons 2025
Brand
Date
Nov 2025
Description
Max Mara presents the Icons 2025 campaign, capturing the label’s signature outerwear aesthetic within an urban setting. Featuring model Edie Campbell, the project centers on the brand's iconic teddy coat, layered with textural knitwear. Photographed by Oliver Hadlee Pearch, the imagery utilises natural light to highlight the scale and volume of the pieces. Stylist Emmanuelle Alt curates the look, set against a backdrop of historic European stone architecture that leans into a classic, commercial visual identity.
Style
Vertical, Editorial, Warm
Techniques
Natural light
Industries
Color
Camel
Background
Street
Context
Advertising Campaign
Associated creatives
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