Brand
ProjectIcons 2025
Max Mara Icons 2025 2025
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Description
Edie Campbell is photographed by Oliver Hadlee Pearch for the Max Mara Icons 2025 campaign, styled by Emmanuelle Alt. The model stands outdoors at night wearing a long camel coat, captured from a low angle against classical stone steps and architectural columns. The atmosphere is nocturnal with streaks of motion-blurred golden light framing the composition. Bold white typography reading Max Mara and Time, Tailored is overlaid centrally across the frame.

