Brand
ProjectIcons 2025
Max Mara Icons 2025 2025
Associated creatives
Tags
Description
Model Edie Campbell walks along a sunlit city street for the Max Mara Icons 2025 campaign, photographed by Oliver Hadlee Pearch and styled by Emmanuelle Alt. She wears a long camel coat, a baseball cap, sunglasses, white socks, and white shoes, while carrying a structured brown leather bag adorned with a patterned scarf. Bold white typography reading Max Mara is overlaid centrally across the composition, with Time, Tailored printed near the bottom. The harsh sunlight casts strong shadows across the urban background, accentuating the rich textures of the outerwear and accessories.

