Brand
ProjectIcons 2025
Max Mara Icons 2025 2025
Associated creatives
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Description
Edie Campbell stars in the Max Mara Icons 2025 campaign, photographed by Oliver Hadlee Pearch with styling by Emmanuelle Alt. She wears a prominent camel-coloured teddy coat over a matching turtleneck, paired with tinted sunglasses and short blonde hair. The outdoor urban setting features classic European architecture and warm natural lighting.

