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  • ·Max Mara Icons 2025 campaign portrait with Edie Campbell
Edie Campbell wearing a camel Max Mara coat over black clothing at night with red neon lights in the background.

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Model Edie Campbell is featured in this campaign portrait for Max Mara's Icons 2025 project, photographed by Oliver Hadlee Pearch with styling by Emmanuelle Alt. She stands outdoors at night near a dark vehicle, draped in a classic camel-coloured coat over a black top and trousers. The composition features moody low-key lighting punctuated by a vibrant red neon sign glowing in the background. Her short blonde hair frames a direct, serious expression as she poses against the urban setting.