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Edie Campbell is captured outdoors for the Max Mara Icons 2025 campaign, photographed by Oliver Hadlee Pearch and styled by Emmanuelle Alt. She wears a camel-coloured coat and oversized sunglasses while looking over her shoulder toward the camera. In the foreground, she carries a structured tan tote bag with vertical pleating details. The natural daylight softly illuminates her blonde short hair and neutral expression against an out-of-focus urban background with motion blur.

