Max Mara presents 'Brand Values FW26,' a fashion campaign that captures a sophisticated urban narrative. Featuring model Imaan Hammam, the project moves through European city streets while highlighting the brand’s signature tailored outerwear.
Directed by Oliver Hadlee Pearch, the film leans into an editorial aesthetic defined by clean lines and precise composition. Creative direction by Jacobs+Talbourdet-Napoleone and styling by Emmanuelle Alt emphasize the textures of the collection, utilising natural light to ground the live-action technique within an architectural setting.
