Max Mara: Brand Values FW26
Brand
Date
Sep 2026
Description
Max Mara presents 'Brand Values FW26,' a fashion campaign that captures a sophisticated urban narrative. Featuring model Imaan Hammam, the project moves through European city streets while highlighting the brand’s signature tailored outerwear. Directed by Oliver Hadlee Pearch, the film leans into an editorial aesthetic defined by clean lines and precise composition. Creative direction by Jacobs+Talbourdet-Napoleone and styling by Emmanuelle Alt emphasize the textures of the collection, utilising natural light to ground the live-action technique within an architectural setting.
Style
Editorial, Vertical, Clean, Lifestyle
Techniques
Natural light
Industries
Color
Camel
Jet Black
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
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