Max Mara: I am More Than These Words
Brand
Date
Apr 2025
Description
Max Mara presents 'I am More Than These Words,' a luxury fashion campaign featuring a diverse cast in the brand's iconic camel and teddy coats. The film cycles through studio settings and urban landscapes, focusing on the intricate textures of the outerwear and the sharp, tailored silhouettes of the collection. With production support from Consulate and Holmes Production, the campaign utilizes a clean, warm aesthetic to highlight the garment details. The visual narrative leans into editorial portraiture and live-action techniques to emphasize individual movement and confident styling against neutral architectural backdrops.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film
Industries
Color
Camel
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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