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Max Mara: The Cube Autumn/Winter 2025

Brand
Max Mara
Date

Nov 2025

Description

Max Mara highlights the functional elegance of its The Cube Autumn/Winter 2025 collection through a series of studio campaign portraits. The visuals focus on the brand's sophisticated outerwear silhouettes, showcasing technical quilted fabrics, voluminous puffers, and tailored layering against clean, neutral architectural backgrounds. Creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs centers on a minimalist aesthetic, utilizing soft lighting to emphasize the tactile quality of the textiles. Photographed by Deo Suveera and Pamela Dimitrov, the campaign employs a clean and polished approach, incorporating typography directly into the composition. Fashion editor and stylist Alexandra Carl curates the collection’s tonal palette and structural details to define the season’s look.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries
Luxury Fashion Houses
Color
Charcoal
Background

White Seamless

Context

Advertising Campaign

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