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Model wearing a dark grey textured hooded coat and holding a black leather handbag against a bright white background for Max Mara.
Model wearing a dark textured hooded coat and holding a black handbag, standing behind a wooden chair against a white wall.
Model seated on a wooden chair wearing a camel hooded puffer vest and dark knitwear against a white studio background.
Model wearing a brown belted coat and quilted puffer vest with matching hood against a white wall
Model wearing a tan belted puffer coat and matching skirt seated against a minimalist architectural background.
Model wearing a brown camel puffer jacket and matching trousers seated on a wooden chair against a plain white wall
Model reclining horizontally across light wood chairs wearing a black puffer jacket and charcoal wool trousers for Max Mara.
Model in green puffer jacket leaning against light wood paneled walls with overlaid brand text.
Model wearing an oversized dark grey quilted puffer coat over knitwear, standing beside a wooden frame against a white studio wall.
Model wearing a dark grey textured hooded coat and holding a black leather handbag against a bright white background for Max Mara.
Model wearing a dark textured hooded coat and holding a black handbag, standing behind a wooden chair against a white wall.
Model seated on a wooden chair wearing a camel hooded puffer vest and dark knitwear against a white studio background.

Max Mara The Cube Autumn/Winter 2025 2025

About

Max Mara highlights the functional elegance of its The Cube Autumn/Winter 2025 collection through a series of studio campaign portraits. The visuals focus on the brand's sophisticated outerwear silhouettes, showcasing technical quilted fabrics, voluminous puffers, and tailored layering against clean, neutral architectural backgrounds. Creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs centers on a minimalist aesthetic, utilizing soft lighting to emphasize the tactile quality of the textiles. Photographed by Deo Suveera and Pamela Dimitrov, the campaign employs a clean and polished approach, incorporating typography directly into the composition. Fashion editor and stylist Alexandra Carl curates the collection’s tonal palette and structural details to define the season’s look.

Brand

Max Mara

Credits

Deo Suveera
Photographer
Pamela Dimitrov
Photographer
Jean-Baptiste Talbourdet-Napoleone
Creative Director
Lolita Jacobs
Creative Director
Alexandra Carl
Fashion Editor/Stylist

Industries

Luxury Fashion Houses

Styles

VerticalCommercialCleanMinimalist

Techniques

Soft Light
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