Max Mara

Nov 2025

Max Mara highlights the functional design of its seasonal outerwear with The Cube Autumn/Winter 2025 campaign. The collection focuses on structured silhouettes and layered textures, rendered through a series of studio portraits that employ clean, minimalist compositions. The project features photography by Deo Suveera and Pamela Dimitrov, with creative direction led by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs. Styling and fashion editing by Alexandra Carl emphasize the versatility of the quilted puffer jackets, vests, and tonal tailoring. The imagery utilizes soft light to accentuate the rich materials and neutral palette of the seasonal apparel.

Vertical, Commercial, Clean, Minimalist

Soft Light

Luxury Fashion Houses

White Seamless

Advertising Campaign