Max Mara: Brand Values Fall / Winter 2024
Brand
Date
Nov 2025
Description
Max Mara presents its Fall/Winter 2024 campaign, a fashion project that captures a subject navigating urban streetscapes. The work highlights the brand's seasonal collection, featuring a tailored camel coat and a black handbag through live-action footage. The film utilizes dynamic camera angles and low perspectives to emphasize architectural backdrops. Produced by Partner Films New York, the campaign narrative is integrated through the use of on-screen subtitles and a clean aesthetic.
Style
Horizontal, Commercial, Clean
Industries
Color
Camel
Jet Black
Background
Street
Context
Advertising Campaign
Associated creatives
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