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Edie Campbell in a brown teddy coat against a classical street backdrop with motion blurred figures in the foreground

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Edie Campbell is featured in the Max Mara Icons 2025 campaign, photographed by Oliver Hadlee Pearch with styling by Emmanuelle Alt. The model stands centrally, wearing a voluminous brown plush teddy coat layered over a matching brown turtleneck sweater. Her short blonde hair is windswept, and she maintains a direct, serious expression toward the camera. The background depicts a European streetscape with classic stone buildings and ornate iron lampposts, framed by motion-blurred figures passing in the immediate foreground.