Lefties: A/W 25 campaign
Brand
Date
Dec 2025
Description
For its Autumn/Winter 2025 campaign, Lefties explores the functional aesthetics of its Mountain Edit menswear collection. Captured by photographer Paolo Steve, the project leans into a rugged, alpine-focused narrative that highlights technical outerwear through moody and earthy visuals. Fashion editor and stylist Cara Cano defines the collection’s outdoor-ready look, layering high-collar puffer jackets, utility trousers, and knit beanies. The imagery employs natural light and golden hour illumination to emphasise fabric textures against vast, rocky landscapes, utilising a palette of muted, desaturated tones that evoke a quiet, mountainous atmosphere.
Style
Commercial, Vertical, Earthy
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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