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Model standing outdoors on rocky terrain wearing a beige jacket and dark beanie during an A/W 25 campaign for Lefties.

Model Hyuk Kim wearing a taupe hooded jacket and black beanie holding a quilted olive bag outdoors for Lefties A/W 25.

Model Hyuk Kim in a dark hooded puffer jacket standing outdoors in a mountain setting at dusk.

Model Hyuk Kim wearing a brown plaid zip jacket, black beanie, and olive cargo pants leaning against a vehicle.

Model Hyuk Kim in a black fleece jacket and beanie sitting inside a car for Lefties A/W 25 campaign photographed by Paolo Steve.

Hyuk Kim seated wearing a dark puffer jacket, knit beanie, and denim trousers in Lefties A/W 25 outdoor campaign graphic.

Model Hyuk Kim wearing a black zip-up fleece jacket and taupe trousers, leaning against a large rock formation outdoors.

Model wearing a grey puffer jacket with mountain backdrop and large white typographic overlay for Lefties A/W 25 campaign.

Model Hyuk Kim sitting in the back of a vehicle looking out the window in black and white for Lefties.

Model Hyuk Kim wearing a grey hooded puffer jacket and trousers in a grassy mountain field for Lefties A/W 25 campaign.

Model Hyuk Kim in a dark puffer jacket sitting on a boulder in a mountain landscape layout for Lefties.

Model Hyuk Kim wearing a black hooded jacket and beanie standing on rocks in front of an alpine lake surrounded by pine forest.

A model standing outdoors in a rocky meadow wearing a grey puffer jacket and dark trousers under an evening sky.

Lefties A/W 25 campaign 2025

About

For its Autumn/Winter 2025 campaign, Lefties explores the functional aesthetics of its Mountain Edit menswear collection. Captured by photographer Paolo Steve, the project leans into a rugged, alpine-focused narrative that highlights technical outerwear through moody and earthy visuals. Fashion editor and stylist Cara Cano defines the collection’s outdoor-ready look, layering high-collar puffer jackets, utility trousers, and knit beanies. The imagery employs natural light and golden hour illumination to emphasise fabric textures against vast, rocky landscapes, utilising a palette of muted, desaturated tones that evoke a quiet, mountainous atmosphere.