Lefties
A/W 25 campaign
Dec 2025
For its Autumn/Winter 2025 Mountain Edit, Lefties presents a campaign focused on high-street technical menswear. The imagery captures model Hyuk Kim across rugged, alpine-inspired terrain, transitioning between rocky meadows and woodland environments. Photographer Paolo Steve and stylist Cara Cano lean into earthy, muted palettes and soft, natural light to ground the collection. The editorial approach utilizes both moody portraiture and wide-angle commercial layouts, often integrating bold typography to define the season’s outdoor-ready, layered aesthetic. The project emphasises texture and utility through a series of technical puffer jackets, knit beanies, and durable cargo trousers.
Commercial, Vertical, Earthy
Natural light
High Street Fashion
Advertising Campaign
