Brand
ProjectA/W 25 campaign

Lefties A/W 25 campaign 2025
Associated creatives
Tags
Description
A campaign layout for the Lefties A/W 25 Man Outdoor Collection featuring model Hyuk Kim seated on a large boulder in a grassy alpine landscape at twilight. The model is styled in a dark padded puffer jacket, matching trousers, and black outdoor boots. The central full-color image is set against a desaturated, black-and-white mountain vista with silhouette pine trees in the foreground. Prominent white modern typography overlays the right side reading 'WARM LAYERS BUILT FOR EARLY DRIVES', with editorial collection details credited to photographer Paolo Steve and stylist Cara Cano.
Style
Horizontal, Commercial, Graphic, Layered
Techniques
Typography, Natural light
Industries
High Street Fashion
Color
Charcoal (20%)
Jet Black (80%)
Background
Mountain
Context
Advertising Campaign
