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Model Hyuk Kim in a dark puffer jacket sitting on a boulder in a mountain landscape layout for Lefties.

Lefties A/W 25 campaign 2025

Associated creatives

Tags

Description

A campaign layout for the Lefties A/W 25 Man Outdoor Collection featuring model Hyuk Kim seated on a large boulder in a grassy alpine landscape at twilight. The model is styled in a dark padded puffer jacket, matching trousers, and black outdoor boots. The central full-color image is set against a desaturated, black-and-white mountain vista with silhouette pine trees in the foreground. Prominent white modern typography overlays the right side reading 'WARM LAYERS BUILT FOR EARLY DRIVES', with editorial collection details credited to photographer Paolo Steve and stylist Cara Cano.

Style

Horizontal, Commercial, Graphic, Layered

Techniques

Typography, Natural light

Industries

High Street Fashion

Color

Charcoal (20%)
Jet Black (80%)

Background

Mountain

Context

Advertising Campaign