Logo
  • Home
  • ·Media
  • ·Lefties A/W 25 Outdoor Campaign featuring Hyuk Kim
Brand
Lefties
ProjectA/W 25 campaign
Hyuk Kim seated wearing a dark puffer jacket, knit beanie, and denim trousers in Lefties A/W 25 outdoor campaign graphic.

Lefties A/W 25 campaign 2025

Associated creatives

Paolo Steve
Paolo StevePhotographer
Cara Cano
Cara CanoFashion Editor/Stylist
Hyuk Kim
Hyuk KimModel

Tags

hyuk kimmodel hyuk kimeast asian manblack puffer jacketpuffer jacketblack beanieknit beaniedark denim jeansdenim jeanswinter jacketoutdoor menswear

Description

Model Hyuk Kim is featured in a graphic campaign layout for the Lefties A/W 25 collection, photographed by Paolo Steve and styled by Cara Cano. He wears a high-collar dark puffer jacket paired with a black knit beanie, loose-fitting dark washed jeans, and black footwear while seated on a rock in a mountainous outdoor setting. Large bold typography reading 'MAN OUTDOOR COLLECTION' and 'MOUNTAIN EDIT' overlays the composition against a muted, desaturated landscape.

Style

Vertical, Commercial, Graphic

Techniques

Typography

Industries

High Street Fashion

Color

Off-Black (60%)
Charcoal (30%)

Background

Mountain

Context

Advertising Campaign