Brand
ProjectA/W 25 campaign

Lefties A/W 25 campaign 2025
Associated creatives
Tags
Description
Hyuk Kim is captured in black and white seated in the back cabin of a vehicle for the Lefties A/W 25 campaign, photographed by Paolo Steve with styling by Cara Cano. Kim leans back against the interior seating, looking thoughtfully out the side window in profile. He wears a textured long-sleeve henley knit sweater with button detailing down the placket. Natural outdoor light streams through the vehicle windows, creating soft shadows and highlights across the interior.
Style
Horizontal, Moody, Monochrome, Commercial
Techniques
Natural light
Industries
High Street Fashion
Color
Medium Grey (30%)
Charcoal (60%)
Context
Advertising Campaign
