Lefties A/W 25 campaign 2025

Description

This image from the Lefties A/W 25 campaign features model Hyuk Kim wearing a grey puffer jacket in an outdoor setting with a mountain landscape backdrop. The photograph is styled by Cara Cano and captured by photographer Paolo Steve. Large white typography overlays the right side of the composition with the text gear that fits long days outside. The scene utilizes natural lighting and cool tones to emphasize outdoor apparel.

Style

Editorial, Horizontal, Commercial, Desaturated

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Mountain

Context

Advertising Campaign