Brand
ProjectA/W 25 campaign

Lefties A/W 25 campaign 2025
Associated creatives
Tags
Description
This outdoor campaign image for Lefties features model Hyuk Kim standing centrally within a vast rocky meadow under a muted twilight sky. The subject wears a quilted grey puffer jacket layered over dark trousers. Large weathered boulders frame the immediate foreground on both sides, creating a sense of depth and natural enclosure. The composition is captured with soft ambient light, highlighting the textures of the terrain and the outerwear.
Style
Horizontal, Commercial, Earthy, Golden Hour
Techniques
Natural light
Industries
High Street Fashion
Color
Medium Grey (50%)
Jet Black (50%)
Background
Meadow
Context
Advertising Campaign
