Lefties
Summer Collection
Brand
ProjectSummer Collection
Date
Jul 2024
Description
Lefties presents its Summer Collection, a seasonal high street fashion campaign captured by photographer Adrian Catalan. The imagery leans into a sun-drenched coastal aesthetic, featuring models including Max Sagala across a series of outdoor environments defined by rugged shorelines and rocky stone architecture. The production utilizes clean editorial framing and warm natural light to showcase a range of menswear, including short-sleeve button-downs, graphic t-shirts, and textured trousers. By pairing the apparel with seaside props like striped sun loungers and surfboards, the campaign establishes a relaxed, lifestyle-driven visual narrative for the summer season.
Style
Warm, Editorial, Vertical
Techniques
Natural light
Industries
High Street Fashion
Color
Beige
Context
Lookbook
Associated creatives
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