Brand
ProjectA/W 25 campaign

Lefties A/W 25 campaign 2025
Associated creatives
Tags
Description
Photographed by Paolo Steve with styling by Cara Cano for the Lefties Autumn/Winter 2025 campaign, model Hyuk Kim stands outdoors leaning against an off-road vehicle. He wears a brown and cream plaid zip-up outdoor jacket paired with a black knit beanie and olive green cargo pants. Hard, low-angle natural sunlight casts sharp directional shadows across his torso and the side panel of the vehicle. Graphic campaign text overlays the frame denoting the Mountain Edit outdoor collection.
Style
Vertical, Commercial, Warm, Earthy
Techniques
Natural light
Industries
High Street Fashion
Color
Chocolate (50%)
Olive (30%)
Off-Black (20%)
Context
Advertising Campaign
